Services

Here’s how we can herd your company in the right direction.

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Design

We provide a comprehensive set of design services, all done in-house (why pay an extra premium just to have us farm the work out to a third party?). Our scope of services includes logo/corporate ID design, web design & development, PowerPoint/Keynote template design, full range of print collateral, illustration, animation, and probably anything else you can think of to support communicating your value prop to your audience. And, given our market expertise, we are also able to develop the content for most electronic and print materials, saving you the time of having to write the copy your designer usually needs.

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Marketing

Once you have some pretty things to share, it’s critical to have a solid marketing strategy to get them out in front of your target audience. Our marketing services include everything from overall marketing plans to development and execution of targeted campaigns, events, promotions/advertising (including social media), content strategy, white papers, and webinars/seminars.

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Corporate & Brand Identity

We offer a full set of branding services: from full corporate identity development to a comprehensive launch plan to ensure your brand and name make an appropriate splash in the market. This includes: identity design (logo, tag line, mission & vision), corporate ID package (unified design for web site, presentation templates, business cards/letterhead, and print collateral templates), and comprehensive launch plans.

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Provider Market Advisory

As a new venture, you want to know everything you can about your target market. And, you want them to be 100% confident in you and your products or services. We provide a range of advisory services to supplement a strong identity and marketing program. Our advisory offerings include: product/service strategy sessions, Epic-specific market education and/or product and service guidance, healthcare market sales strategy development, and for select clients, direct sales support.

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Sales Planning & Support

Since we firmly believe that new venture growth requires a coordinated and fully integrated sales & marketing plan, we include sales-focused offerings in our menu of services. We will work with you (and your sales team) to establish a realistic sales plan based on your short and long term growth goals, which also incorporates your marketing plans. And, in some cases, we can provide you with direct sales support. For select clients, we attend sales calls, providing our expertise and “resume” to build immediate credibility with your prospects.

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The BHA Network

We also facilitate introductions into our network of health system leadership as well as amongst our other clients. BHA will not maintain active contracts with companies that are direct competitors, which allows us to avoid conflicts of interest, but more importantly to you, create a network of potential corporate partners. Our existing clients have, in many cases, established formal partnerships that have resulted in significant revenue generated through referrals or co-branded sales efforts.

Our Pricing Model

Marketing & Design Services

$70-125Per Hour

Sliding scale fee structure based on your growth stage
Fee range includes any of a full range of marketing and/or design services
Fees billed hourly, per project, or via monthly retainer
Biz Dev & Epic Market Advisory Services

$100-195Per Hour

Sliding scale fee structure based on your growth stage
Fees include all advisory services and/or sales assistance
Fees billed hourly, per project, or via monthly retainer
Combined Services

$85-160Per Hour

Sliding scale fee structure based on your growth stage
Fee range based on utilization of full suite of BHA services
Fees billed hourly, per project, or via monthly retainer